Baton Rouge-based Guaranty Broadcasting, a wholly-owned subsidiary of Guaranty Corporation, came into existence in 1964 when a unique opportunity presented itself to Guaranty President George Foster, Jr. WAFB-TV Channel 9 – which at the time was headquartered in the red brick Guaranty Income Life Insurance Building – was to be sold to the owners of New Orleans TV station WDSU when, at the last minute, the owners of Channel 9 approached their landlord with a chance to own WAFB if he acted fast. Less than 24 hours later, Guaranty Broadcasting was born and was the proud owner of Baton Rouge’s first television station.